Bosch: Justaguy
During Super Bowl LX, we told the unlikely origin story of America’s iconic Guy.
Press: Variety, Complex, USA Today, Today, Business Insider, People, E!, NBC, Fox News, Food & Wine, IGN, Access Hollywood, News Nation, The Hollywood Reporter, The Daily Mail, Daily Beast, Yahoo, US Weekly, Entertainment Weekly, Buzzfeed, InStyle, Page Six, Delish, The Takeout, Star Magazine, Men’s Journal, The Blast, US Magazine, Adweek, Breaking & Entering, Little Black Book, Muse By Clio, AdAge Reader’s Choice Best Super Bowl Ad
Two weeks before the game, we convinced the Internet that Guy was going through a normie mid-life crisis with a cryptic birthday post.
And when the world thought Flavortown was
cooked, we dropped teasers revealing it was all a Super Bowl sham.
Directed by Tim & Eric @ Prettybird
ECDs: John Parker, Chris Colliton
CDs: Stacie Larsen, Justin Cannon
Team: Cherise Woo, Brendan Dimech
Producers: Dylan Heimbrock, Dave Stephenson