ESPN – Only In Fantasy
Fun fact: I have a fantasy football-related tattoo on my left shin. I got it after finishing last in the 2015 season of my long running league. And I’m not the only idiot who’s done something dumb in the name of fantasy football, millions of people subject themselves to all kinds of stupidity every season. Only In Fantasy is our love letter to that stupidity. Below are some highlights from our multi-year campaign.
Select Press: Creativity Editor’s Pick, Creativity Editor’s Pick, Muse By Clio, The Drum, Little Black Book, The Drum
Recognition: Clio Sports 2023, Silver; Creative Effectiveness
In addition to ads, we made a line of
shit talking greeting cards that you can
actually buy.
Directed by –
Year 1: MAMA @ WW7
Year 2: Vince Peone @ Artclass
Year 3: Mike Egan @ Good Behavior
Made with Sinan Dagli, Robyn Tenenbaum, Lauren Byers,
Julia Waicberg, Cade Wallace @ Butler Shine
